Stampede

CHARIOTS OF FIRE MEETS MUD RUNNING...

AND A NEW MONTANA GOLD RUSH WAS ON

It's good to be filthy rich.

 

The Wendt Agency of Montana asked for some concepts to kick off a new campaign for the State Lottery's "Montana Millionaire" game.

This prompted an idea – pit several Montana residents in a race against each other for one of the few coveted game tickets.  The elevator pitch?  "Chariots of Fire" meets mud running... and a new Montana gold rush was on.

CREDITS:

Concept, Writer & Director: Steve Urbano

Director of Photography & Editor: Kaleb Kohart

 

Creative Director: Joe Stein, The Wendt Agency

Music Composers: Courtland Urbano & Daniel Steele

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