CHARIOTS OF FIRE MEETS MUD RUNNING...
AND A NEW MONTANA GOLD RUSH WAS ON
It's good to be filthy rich.
The Wendt Agency of Montana asked for some concepts to kick off a new campaign for the State Lottery's "Montana Millionaire" game.
This prompted an idea – pit several Montana residents in a race against each other for one of the few coveted game tickets. The elevator pitch? "Chariots of Fire" meets mud running... and a new Montana gold rush was on.
Concept, Writer & Director: Steve Urbano
Director of Photography & Editor: Kaleb Kohart
Creative Director: Joe Stein, The Wendt Agency
Music Composers: Courtland Urbano & Daniel Steele
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